Makeup Artist. Homeschool Mama. Educator. Serial Entrepreneur. 
Building Lovely has been my greatest honor and accomplishment — but the women who have helped me build it, and the opportunities it creates for them, will always be at the heart of my why. - Emily Blake

The Lovely Artistry Collective was founded by Emily Blake in 2011, beginning as a solo pursuit rooted in intention, artistry, and a deep love for bridal beauty. What started as one woman’s vision has grown into a collective of talented artists who share her passion for refined beauty and meaningful connection.

Emily built Lovely with client experience as the highest priority — believing that how a bride feels matters just as much as how she looks. Paired with her natural ability to systemize and structure a business with excellence, that heart-meets-strategy foundation became the force Lovely is today. With over 3,000 brides served and counting, the commitment to elevated artistry and heartfelt service remains at the core of everything they do.

Beyond the aisle, Emily is also a respected leader and educator for bridal hair and makeup artists, helping them build sustainable, successful businesses of their own — all while homeschooling her daughter, Haven. Her legacy isn’t just in the beauty she creates, but in the women and businesses she empowers along the way.